About Salim

Hi I'm Salim, one of the proud founders of 

I harbor a tremendous passion for new and insightful things, and have a gift of closely predicting the trends that could impact tomorrow. Migrating to the U.S. in the mid 90,s was one of the initial major changes i endeavored, since then i have been living the American dream, born and raised in the culture rich country of India, i inherited the fanatism for movies, music and embraced the religion of sports. I am a sucker for creativity and intelligence. I love travelling and meeting people from all around the world, all walks of life. I strongly believe that thousands of years of evolution and we have yet to tap the vascuosity of the human mind. Life is very much like a game of football, you run, you fall, you get hurt, you get up run and you score. 

So here's my motto..Life is a sport... Chicks dig scars.... the pain goes away.... but the glory well the glory lasts forever..... Always be yourself and believe in yourself... Welcome to the world of BESHARAM.

Raj Armani Besharam


We are all born equal..its upto us how fast we want to run.
Born & brought up In India I have many many memories and moments that have influenced what I am today.Now a proud Indian-American, I stay updated with events and happenings in India, news, lifestyle, sports, TV & Bollywood and yes, breathing yoga. I have been a part of many small business startups, most of them succesfull which has enriched my experience in various aspects of entrenuership.. I like to travel and visit different parts of the world and experience their food & culture like a local. I love staying active and playing sports, less watching it. I also enjoy my favorite TV shows and the new genre bollywood movies...If I had not been doing an online store, I probably would have been producing a bollywood hollywood crossover movie.. 
When I have spare time (wish there were 48hrs in a day) I like to go to the beach, check out the new restaurant in town or just go for a walk or bike in the neighborhood..but most often the damned TV has something too interesting to let go off !
Enough of me..I am glad you are here on our site, and we hope you have a great experience to remember and share with your friends..and some with your family too :)    Ciao


Hello, My name is J.J. and I am a man of many talents. Being a business owner, you have to wear many hats. My philosophy in life is this: Know a little bit about everything and always remember that the amount of knowledge you can acquire is endless. I believe that anything is possible as long as you have patience and dedication. It may take you a long time to acquire the knowledge you need, but you can accomplish anything with the right attitude and determination.

I also have a distinct eye for detail and I can usually spot things that are out of place. Along with a photographic memory, these characteristics help to keep track of important details and inventory. No matter who you are or what you enjoy, don’t be ashamed of who you are. Accept all your quirks and attributes and announce, I am Besharam.


At this time I manage the customer services team and a bit of product management here at Besharam CO. See you around my fellow Besharam's

Julia Besharam

Hello friends and fans, My name is Julia

I am customer service supervisor for in India.

My motto is - always be on the top!

From early childhood, I have always been distinguished by the fact that I could achieve all my goals. I studied very well and in my 15 years, I became a student of the year! To write 3 research papers at once - it's about me.

Further, my aims changed, I associated “The Top” with sports. The victories on climbing competitions and championships, holding climbing activities – started to me to be the main goals in life! At those time the top for me – became the highest mountain in Europe - Elbrus. But also I believe that  14 eight thousand's are still waiting for me;).

It was the hard school of life during the military conflict in my region, but it made me stronger and more confident in the fact that each new day we can open a new world and always move  to the top - to the dream!

ABOUT IMBESHARAM.COM - India's #1 Adult Lifestyle Webstore


What is is a one stop shop for Indians & NRI's across the world to browse, shop & experience a bold & beautiful lifestyle. Positioned as India's #1 Adult Lifestyle webstore & Bachelor/Bachelorette Party superstore, it is one of the most daring & bold concept in Indian webspace. We showcase amazing products sourced from popular brands in US & Europe, present them in a multi-device capable elegant online store for you to order them instantly in a smooth & 'easy on the eye process'. We ship them to you via world class shipping carriers in a non descriptive package & take care of all duties, customs and taxes through till delivery to your door. We are in the business of bringing your curiosity, imagination, desires and fantasies right to your bedroom.

Why Besharam

Because Besharam is being bold, being real and being yourself. We believe we all are Besharam, whether we like to accept it is another story. We seldom talk about things that we see, sense, hear, feel and want to experience. Besharam gives you a window to choose what you always wanted to try. Because if you have the means you can achieve true satisfaction, healthier minds and stronger relationships, you will be more happier and less aggressive, more balanced and less impulsive. Because the times we live in needs a medium to provide a way of release, so people are more civil, our precious ones more safe. Because we want to educate people about sex, give them tools to enjoy it in their privacy and comfort and lastly because India is ready, It has been ready for many generations, now it has a voice, a window, a trusted brand and a real community - Welcome fellow Besharam, to our world where fantasy meets reality.

How It Began

It began over a cup of coffee and a conversation about how us Indians have aced every aspects of life, science, medicine, business, politics and spiritual beliefs and ancient knowhow in health and wellbeing..but still have no real access to experience a lifestyle that we desire in our relationships and private moments. The coffee got cold but the idea caught steam and right that weekend we flew in to California and met with another friend who had great experience in online business structuring. The idea became a concept, the concept became a brand, the brand became a business and the business now needed a face. The following week, we  met with Sunny Leone, contracted her to be the face of the brand and went back to the airport realising we have planted the seed of Besharam. After over 12 months of research, 5 trips to India, meeting with attorneys and consultants, getting reintroduced to our culture and lifestyle, enjoying dosa's in the morning at Juhu and lunch in South Bombay & dinner in Ghatkopar, we relived our childhood and at the same time build the structure of brick by brick.

What Now 

Rome wasn't built in a day, neither would your trust be. So now we start our day by coming to work, have our coffee, talk to our team, listen to you-our customers and run the business in the most systematic, organized and ethical manner, while keeping an eye on the prize. Your trust and faith, for many many years to come.


Sunny Leone

Sunny Leone, an American Adult Actress is now the new sensation in Bollywood. Within 6 months after appearing on Indian TV in BigBoss, she had already created a record online by becoming the MOST SEARCHED PERSON OF THE YEAR - 2012 . As per Google(India) she was the MOST searched person of the year 2012, surpassing Salman Khan, Shah Rukh Khan and Katrina Kaif for that year. She was named Penthouse Pet of the year in 2003 and was a contract star for Vivid Entertainment. Named by Maxim as one of the top 12adult actress in 2010, she has also played roles in independent mainstream films and TV shows. Sunny Leone was born in 1981 as 'Karenjit Kaur' in Ontario to Sikh Punjabi parents. She had moved to California when she was 13. She now owns and runs her own production company in LA with her partner/husband and has won the Babe of the year at 2008 Xbiz awards. In 2012 Sunny started her Bollywood career, first as the star of Mahesh Bhatt's film- Jism2 and currently shooting for Ekta Kapoor's film - Ragini MMS2. She also appeared in a item song in Shootout at Wadala alongside John Abraham and Anil Kapoor. Due to her immense popularity in the Indian population worldwide, she also won the 'Crossover Star of the year' award at AVN2013.


Sunny Leone & Besharam

Besharam is being BOLD, being SEXY, being REAL - being yourself. So is Sunny Leone.

Sunny Leone had a very successful career in USA but when she decided to make the switch to Bollywood, she did it with grace and by winning the hearts of over a billion people by her honesty, her attitude and her personna. She has always been proud of the choices she has made in life and realizes thats what has made her what she is today. She has carved her path to her success by her dedication and hardwork. While she has transitioned her life and her career to mainstream Bollywood, she is still connected with her roots. She exemplifies the modern woman is not influenced by what anybody thinks or says. She is what she is and she is absolutely proud of it.

Besharam is the company founded in America, by Indians and for Indians. We bring to you, the best of the brands, with completely honest and upfront store policies and the commitment to ensure your privacy and win your trust by consistently delivering desirable products, reliable logistics and commendable service. We believe we all are Besharam's because we all love life, want to enjoy the pleasures in relationships and aspire for better quality of happiness, both outside and inside the bedroom doors.


WE value your business and understand your concern for privacy, product quality & credit/debit card security. We source & sell products only from reputed brands and suppliers, deploy high standards of site security, take extra care to ship the package non descriptively and entrust reliable shippers to bring your order in a discreet and timely manner. We have also substantially invested in R&D so that we could come out with a custom solution to bring American brands to Indian hands, and that makes us India's Favorite Adult Store.

We will stand behind each product you order from our store, and will make good any concern you may have about the quality or service to the best of our ability. Apart from our 30days return policy and US & India based customer service support, we also have an open door policy. We invite our customers to reach out to our CEO directly should your concern be unresolved. He can be reached at or at +1.727.422.9111 to answer any questions you may have.


From body paints and sensual adult games to men choosing their partner’s lingerie... an increasing number of city couples are shedding inhibitions and adding fun to their bedroom capers, according to a recent survey. the guide peeps through the keyhole After a year of marriage, when 25-year-old yoga trainer Akriti Saxena found her sex life getting monotonous, she decided to spice things up along with her partner. “I did some online research and bought a sex dice. Instead of numbers, each die face has a body part written on it. You have to roll it and the part that faces up gets physical attention from the partner. My husband, a banker, agreed to buy it, and it actually helped us make our foreplay more exciting,” reasons Saxena. Saxena isn’t the only one scouting online for such products. From using edible lingerie and massage candles to buying flavoured lubricants for enhanced performance, Mumbai seems to be going all out to experiment between the sheets, according to the latest survey conducted by that sells adult products. With a sample size of 21,000 buyers and two millions visitors, the survey measured the emerging trends in the city’s bedrooms and threw up some interesting...READ MORE

Posted on 04/16/2017 00:39:00

Indo-Canadian pornstar and Bollywood actor Sunny Leone was roped in as the face of a US-based adult webstore due to her global popularity. The COO of Besharam had quoted earlier that, “She is every bit of besharam (shameless) and represents our brand well”. The promoters have hit the right spot it seems with casting Sunny as the brand ambassador for their adult web store. Since the adult star is making waves in the entertainment industry they assumed that she could now entertain and tease others with Besharam and in turn grab some major attention for the brand as well!This video features the very hot Sunny Leone for her adult lifestyle web store. The video is an uncensored version of the funny bloopers and behind the scenes of Besharam. You can see the sexy diva failing every time playing with a condom and calling it a baby making machine!Besharam is...READ MORE

Posted on 04/16/2017 00:28:00

In the Western world, the movie based on the Fifty Shades of Grey book trilogy is releasing this week, ahead of Valentine’s Day. In India, even as extreme right-wingers threaten to summarily marry off couples out on dates tomorrow, and as the movie awaits a censorship certificate, web sites in the country selling sexual health and/entertainment products have added BDSM (bondage and discipline, dominance and submission, sadism and masochism) merchandise to their list of wares, hoping that the book, having attained something of a cult status, will influence sales. Make way red roses, jewellery and chocolate, for it’s with edible body paint, handcuffs and whips that romantic India can choose to celebrate Valentine’s, an adult online shopping site, has the exclusive rights to sell the Fifty Shadesofficial movie merchandise in India. Samir Saraiya, a former executive at Microsoft who founded this venture in 2013, says this category is going to be a ₹10,000-crore business in India in five years’ time. Saraiya’s decision to set up a business in this field of e-commerce stemmed from his own hesitation to buy contraceptives at stores in person, and realising that shopping online could give buyers the anonymity they wished for. Vivek Raja,...READ MORE

Posted on 04/16/2017 00:21:00

Talking about condoms and other sex related items such as contraceptive pills, lubes or copper-T, has never been a good idea in a conservative society like ours. Though reports might be showing better education rates, but we still lag far behind the European or American societies whenever the topic of ‘Sex’ crops up. And, the same was the case with the sexual wellness products industry which was nowhere near the markets in the developed nations.But, in a bid to cash in the potential of this industry, few marketplaces like Flipkart, Amazon, Snapdeal, Healthkart and many others who are specifically dealing in this category including IMbesharam, thatspersonal, Kaamastra, Shykart, Ohmysecrets among others are there who have introduced a wide range of products including condoms, lubricants, edible lingerie and Sex toys ( You read it right! SEX TOYS! ) in India. Interestingly, the experiment worked out and the business grew very well to a staggering INR 1500Cr in a very short period of time. All was going good until now, as these companies have now come under the scanner of the government. After an e-mail received by the Delhi Police from one Harit Kumar about websites “openly promoting and selling objectionable products illegally and showing objectionable...READ MORE

Posted on 04/16/2017 00:11:00

Exactly an year back Flipkart started offering Sexual Wellness products on its platform to the users. However, barely 12 months after the launch, they have decided to remove all products listed under Sexual wellness category, except condoms, which are still available.In a letter sent to all their sellers, Flipkart has said, “Current listings under this category will not be visible to customers with immediate effect” . So if you search for any items categorized under Sexual Wellness, you will not be able to see it on Flipkart anymore.Surprisingly, other categories like “Lubricants” or “pleasure devices”are still shown, but upon clicking them, you will be welcomed with the message “NO MATCHING PRODUCTS AVAILABLE.”Sexual Wellness products is a Rs. 1000 crore market and it is growing at a healthy rate, however, Flipkart looks to have taken this as a precautionary step after police received an e-mail complaint about four ecommerce sites, including Flipkart. The complaint stated that these sites were violating the law by “openly promoting and selling objectionable products illegally and showing objectionable content on their websites”.While there is no report of Police taking any action on the complaint, Flipkart seems to have...READ MORE

Posted on 04/16/2017 00:02:00

The ‘Fifty Shades of Grey’ movie might not have been released in India, but ‘’ of Besharam Adult Store definitely has a collection of fifty shades of grey.Sexuality and sexual awareness isn’t new to India. It is the land of Kamasutra and erotic art and architecture. Yet, there is an unease and taboo associated with anything related to sexuality. Globally, sexual wellness is a highly lucrative market; the revenues in the US are estimated to grow to USD 52 billion by 2020. Risque or risky legality in business? Thanks to the Internet economy, customers can now take refuge in the cloak of anonymity. However, considering the ambiguous legalities associated, many big e-commerce sites like Flipkart have removed their sexual wellness category. This was done after police received an email complaint about Flipkart, along with four other sites.Does this mean that this business is getting riskier? The legalities associated with the buying and selling of these products is still questionable due to legal ambiguity.  According to Dhruv of Team Sexpiration, India still has a long way to go. “Currently there is no clarity,” he says, as the definition of obscenity in Indian law is rather vague.Section 294 of...READ MORE

Posted on 04/15/2017 23:48:00

A year ago every other e-commerce player wanted a piece of the pie. One of the hottest categories to strike the virtual retail market, sexual wellness products, appears to have lost its allure. While Flipkart and Snapdeal have discontinued it, some niche players like have shut shop.Many others are tweaking their business of selling erotic paraphernalia, or pushing operations out of India so as to circumvent the legal issues that have cloaked the market.The sexual wellness category, which covers everything from condoms and lubricants to sex toys and erotic inner wear, is at a nascent stage in India. Currently at Rs 2,000 crore, the market is slated to cross Rs 20,000 crore by 2020, since consumers find it convenient to discreetly buy such products online.However, over the past two years, several niche online players like, shycart, and privypleasures, among others, have been desperately trying to resolve issues that have plagued their business. Though Flipkart, Amazon and Snapdeal had also latched on to the sexual wellness category, and had several products on offer, a series of raids by the Food and Drug Administration and legal suits for selling obscene products have forced the e-commerce majors to change their...READ MORE

Posted on 04/15/2017 23:38:00

Sexual wellness market in India is pegged to be anywhere between Rs 1,200 crore and 1,500 crore. But in India where the law on obscenity is unclear, this is a risky business  The net savvy culture that has seeped into the country over the years has ensured that people queue up for the release of everything from latest mobiles to clothes and gadgets. The latest entrant to this trend is the sexual wellness category for Indian consumers.  Sexual wellness is a wide net and can cover everything from female hygiene and care, lightening and tightening creams, energy shots and male enhancement creams and sprays, pregnancy tests and intimate washes, condoms and lubes, toys (that are not obscene looking and can pass as shoulder/feet massager). Market for sexual wellness products has evolved and though there is no verified research for this but based on projections and selling trends, it can be estimated to be anywhere between Rs 1,200 and 1,500 crore.  One of the players in this category that is making the mark is, which sells vast range of adult products, fragrances, lingerie and gels. Co-founded by two Indians Americans in 2011, IMBesharam had earlier roped in Indo-Canadian adult movie...READ MORE

Posted on 04/15/2017 23:30:00

Its inventory sold out in the first month itself. "We didn't have any products left to sell. That's when we realised the huge demand," said Saraiya, who seeks to distinguish ThatsPersonal brand as a sexual wellness site in contrast with ImBesharam that's more in the adult entertainment category. Saraiya found support from his wife and in-laws for the venture, even as his mother remained reluctant. "It's a huge problem Indian men face. To even buy a condom, we try and visit a chemist who is distant from our house," said Saraiya, 43. Bindra said he backed the venture because he believed Saraiya could pull it off. "I have known Samir for the past several years and I knew he had the chutzpah to pull this off successfully," said Bindra, also ex-CEO of "His idea was solving a genuine customer purchase issue." The site is planning to raise another $5 million from venture capital firms and says it's in talks with two venture capital firms. Bachelorette and bachelor party kits have become a hit, with even customers from small towns ordering the products. "It is an extremely huge market considering the age population that India offers for this segment...READ MORE

Posted on 04/15/2017 23:27:00

While the porn ban makes headlines all over the media an industry that has quietly evolved in India without making a fuss about its existence is the sexual wellness industry. The internet has become the destination of choice for all kinds of shoppers looking for everything from fashion items to luxury goods to books. They do it for convenience, price and choice. But the net also offers privacy. And that's where the sexual wellness industry finds its sweet spot online. There is no verified research for the market of sexual wellness products in India yet, but based on projections and selling trends, it can be estimated to be anywhere between Rs 1,200-1,500 crores. Sexual wellness is a wide net and can cover everything from female hygiene and care, lightening and tightening creams, energy shots and male enhancement creams and sprays, pregnancy tests and intimate washes, condoms and lubes, toys (that are not obscene looking and can pass as shoulder/feet massagers). Online sites in the category say that unique hits range from 1000 to 10,000 to 10K monthly. What's Hot Gone are the days when adult products in this category were vulgar or gawky....READ MORE

Posted on 04/15/2017 01:23:00

LOS ANGELES – The XBIZ 360 Retail Conference offered a wealth of information and tips for new and established retailers to succeed online and with physical retail store locations.The XBIZ 360 Retail Conference kicked off with “The Edge of Retail” panel featuring Erik Van Riper (Honey's Place), Dave Levine (, David Keegan (Adam & Eve), Samir Saraiya (ThatsPersonal), Raj Armani(Besharam Co. USA), Ken Hershkovitz (ECN) and Gamelink’s Jeff Dillon as moderator.With two panelists with businesses that serve India, a portion of the conversation explored the region’s shopping trends. “Why India? It has 1.3 billion people 65 percent under the age of 30 who are prominent shopper who will spend an estimated $16 billion online next year,” said Raj Armani, the founder and CEO of Besharam ( Saraiya of pointed out that “the one major difference with online in India is that they do not want these products shipped directly to their house.“It might be the parents or the kids that don’t want their family to know what their buying or multi-family homes,” he said. “What we do differently is that we’ll pinpoint locations based on our logistics partners...READ MORE

Posted on 04/15/2017 01:12:00

Talking about sex has been a taboo in conservative India. But, moving on with the changing world, India's scenario has changed too. Many things that found no mentioned years before are now slowly filtering into common casual conversation among people. Also the society has gradually come to accept many things that were once taboo as common place now. Likewise, sexual wellness products also have been a taboo in India since many years and so here comes IMBesharam to cater to the niche market target.  Taking a bold step, the company has launched sexual wellness products, as an innovative online solution for many. Customers can now place the order the products online and not have to let anybody encroach their comfort levels or privacy zones. “There are a few challenges that we face when doing business in Indian market, but the one that is the root of most problem is: Challenges due to perception. This issue comes up every time we import our products, or like to market our brand in print, TV or other online and offline media,” says Raj Armani, co founder of IMBesharam. IMBesharam attempts to jazz up the hectic lifestyle of Indians and provide them products to...READ MORE

Posted on 04/15/2017 01:06:00

Ever been to India with your girlfriend and tried to kiss her in public? If you have, you probably received a dozen dirty stares. Or a prying cop may have taken you to the nearest police station, to extract some money.Worst still, you might have received a lecture on public decency or been asked to declare your girlfriend as your ‘sister’ by right wing political activists. During anti-valentine drives the activists force girlfriends to tie rakhi (a sacred thread) to their boyfriends and declare them as ‘brothers’ in front of the local community.Even though public displays of affection in India are frowned upon, ecommerce startups are leaving no stone unturned to sell you that sexy lingerie, or book you a hotel room so you can get intimate in private.Over 65 percent of India’s population (which totals about 930 million) is under 35 years of age. Valentine’s Day is now a major crowd puller for ecommerce startups to attract new users. Delhi-based online room aggregator StayUncle is hosting an “auction of men” solely for ladies at a startup coworking space Switch in the heart of New Delhi on Valentine’s Day.“Few starving but incredibly handsome entrepreneurs,...READ MORE

Posted on 04/15/2017 00:54:00

Vibrating duckling. Lucky ball masturbator. Amorino – a rabbit with a twist. Pleasure tunnel. Lovers’ candy bra. S&M intro kit. Blindfold & handcuffs set. Orgy love dice. No, I am not picking them out of Fifty Shades of Grey nor making them up for kicks. They are just a few of the many sex toys that have caught the fancy of adventurous Indians discovering the joys of ecommerce – where e stands for erotic.A big chunk of Indian society still likes to pretend sex doesn’t exist but that hasn’t yet stopped anyone from doing it for procreation, obligation, recreation, or even revenge. Lately, the recreational element of this basic human instinct has got a bit of a push with intrepid entrepreneurs launching estores for sex toys and wellness products that promise better sex.The sexual wellness market in India is expected to grow at an average rate of 34.8 percent per year from 2014 to 2019.Are you wondering if “intrepid” is a touch of overkill? Well, no. If you thought ecommerce was tough, try selling sex toys in India – that might have you change your definition of tough.There is probably no other country like India with its enormous sexually active...READ MORE

Posted on 04/15/2017 00:46:00

Typing out on your computer screen while at work will most probably lead you to a page that reads 'Access denied'. An online marketplace for adult pleasure and sexual wellness products is not considered healthy viewing, even for purely work reasons — a reflection of what some of these startups experience when they knock on investors' doors: no love at all. Experts believe that a notion of cultural taboo along with legal concerns come in the way of adult products portals such as, ImBesharam and ItsPleazure from raising funds from institutional investors, despite dynamics such as 100 per cent year-on-year growth and operating margins of over 30 per cent. "I think it is unfortunate. But I think that the reason why large institutional investors balk at the space is due to moral and cultural issues of the taboo factor around the space and grey areas around legal compliance," said Jaspreet Bindra, senior V-P at M&M and an angel investor in Thatspersonal. com, which sells products for adult pleasure in around 50 cities in India. The legal concern is that there is no specific provision of law that addresses the use or import of adult products. "It is all...READ MORE

Posted on 04/15/2017 00:21:00

Women in India are starting to become more familiar with sex products, and female entrepreneurs are leading the way for women’s pleasure. “India is going through a sexual revolution." Women in India are beginning to take more control of their sex lives with the growing trend of sex products targeting them. The appearance of women in the sex toy industry especially in India, is changing societal views on women’s sex products. Indian women who previously would be shunned for such behaviour, are today getting more aware of the uses of sex products, for their own pleasure or in a relationship. As the acceptance is increasing so is the trend of more women entrepreneurs in the country aiming...READ MORE

Posted on 04/15/2017 00:16:00

There’s one aspect that often gets pushed under the bed in all the talk about a digital society. How it will impact sex. The tech boom, as we found is leading to a lot of boom, boom. For NRI businessman Raj Armani waiting at the Customs queue at Indian airports is not new. At one time, a sensitive shipment of his was detained at Delhi Customs. “All through the negotiations, there was an undertone of moral indignation with which the customs official was dealing with me,” says Raj recalling some of his early experiences in his business. READ MORE

Posted on 04/15/2017 00:12:00

Two weeks ago, on a Sunday evening, 30 guests gathered at an undisclosed location in Bandra for a two-hour session discussing a taboo topic — kink. Hosted by Gaysi, the introductory session, aptly titled K Se Kink, featured a panel of speakers and a heady mix of audience — inquisitive souls keen to know more about the subject and 'players' who've been actively following kink lifestyle for over a decade. Among the curious lot was the 21-year-old Anushka Jadhav, who runs the gender-education initiative, No Country For Women. She recounts, "The session also showcased whips, handcuffs and feather ticklers [and a few other products I don't know the names of] provided by IMBesharam (event partners). Most guests knew how to use them. All agreed that EL James' Fifty Shades Of Grey is problematic. The session made me comfortable with the idea of kink and opened me up to the possibility of pushing my boundaries as long as it was consensual." And that was the intent, explains Priya Gangwani of Gaysi Family, the brain behind the session. This isn't the first such session. In May, a few members of the Kinky Collective (a Delhi-based group, with a city presence, that aims...READ MORE

Posted on 04/15/2017 00:10:00

Sreemoyee Piu Kundu on how online shopping has opened up a world of sex and erotica products to Indian women On her 40th birthday, Smita Wadhawan, a marketing professional and a single mother, who confesses to being ‘sexless’ for over a decade and occasionally jokes about becoming ‘revirginised’, sought to break the jinx of this ‘menopause’ by pampering herself with a rabbit vibrator—known to offer dual stimulation, to both the G-spot and the clitoris, something she’d read about in magazines like Cosmopolitan and seen in her favorite soap, Sex In The City. Initially too embarrassed to ask her colleagues exactly how to go about acquiring one, she was fina­lly encouraged by a newly marr­ied junior colleague to check out sex toys being sold online. “Lata had a naughty hen party where she was gifted a kinky hamper with eve­rything from handcuffs, arousal oils, erotic lingerie, adult games, delay gels and edible body paints by her girlfrie­nds. She got hooked to these products and regularly buys them now. In fact, she also bragged how, on their first wedding anniversary, her husband had given...READ MORE

Posted on 12/30/2016 00:43:00

While the metros of Delhi, Mumbai and Bangalore top the list of buyers across e-commerce platforms that sell adult products, the “business of pleasure” is gaining popularity in smaller cities such as Ahmedabad, Chennai, Faridabad, Pune, Roorkee and Hyderabad. (IMBesharam)   Indians may be perceived as shy about their sex lives, but their demand for sex toys and aides, a nascent and as yet clandestine industry in the country, is going up by leaps and bounds. While the metros of Delhi, Mumbai and Bangalore top the list of buyers across e-commerce platforms that sell adult products, the “business of pleasure” is gaining popularity in smaller cities such as Ahmedabad, Chennai, Faridabad, Pune, Roorkee and Hyderabad. The share of orders from non-metro big cities and small towns is going up, the vendors say. While across-the-board average is not forthcoming as it is a fragmented industry, websites say that for some products demand from small towns is 3 times the demand from metros. Massage creams, lubricants, male performance products, women’s arousal and pleasure enhancement products, lingerie, masturbators, personal grooming products and handcuffs are among the most popular items in these cities....READ MORE

Posted on 12/25/2016 04:34:00

The sexual wellness industry in India is estimated to be at Rs 2500 crores, with several sites selling adult products tapping into a market which promises ‘exponential’ potential.  There are vibrators and dildos, masturbators and vibrating rings, massage oils and soft bondage products, condoms and lubricants, edible lingerie and personal care and hygiene goods, among the plethora of products that can be bought online from these adult e-stores. Driving the surge in demand are consumers from across the social spectrum. While metro cities continue to dominate the scene, it is the smaller towns and cities in India that buy adult products like never before.  Speaking to The News Minute, Samir Saraiya, CEO of, described as ‘India’s first personal products destination’, says that in the first and second year of their operations, i.e. in 2013-14, most of their business was generated from Tier-I cities. 2015 however saw Tier-II & III cities quickly catching up. A research conducted by the site last year found that Tier-II cities like Jaipur, Surat, Lucknow, Coimbatore and Chandigarh witnessed the fastest growth, while Tier-III cities like Kohima, Davangere, Hisar, Khorda and Bhatinda have the biggest basket size.  “While the major cities make more frequent orders, Tier-II &...READ MORE

Posted on 12/25/2016 04:12:00

Remember that awkward moment when you go to a pharmacist and ask for condoms? From dotted to flavoured, you are spoilt for choice but there is little you can say across the counter. On the World Contraception Day on 26 September, Techcircle looks at startups that help customers find and buy products according to their needs and nature and also, mitigate awkwardness involved in buying them over-the-counter. SMS Contraceptive – As the name suggests, you can find condoms here and a few more things such as emergency contraceptive pills, lubricants and instant pregnancy test kits. The simple and to-the-point site allows you to place orders on WhatsApp, on phone calls and through Snapchat. You can also request a call back. The special packages, which include condoms, lubricants and emergency contraceptive pills, range from Rs 300 to Rs 750 depending on the offering. They promise to deliver your order at your doorstep in 30 minutes within Gurgaon. – This extremely detailed site allows you to look for condoms, lubricants, lingerie, body shapers, test kits and sexual enhancers, among others. It also has sections such as unique products and most sold products. Besides flavoured to super-thin condoms, it also offers female condoms....READ MORE

Posted on 09/26/2016 02:46:00

When was the last time any of you went shopping for a lingerie or you had to pick up condom at a medical store, and you found yourself in a slightly uncomfortable conversation/zone? See a quick video that shows the dilemma of a girl out to shop for a bra -  Being the culture that gave the world, the KamaSutra, we as a nation never got the right outlet to express our sexual desires or the source to procure such ideas, products and accessories to experiment the same. Being creatures of curiosity, desire and always on search for better levels of happiness and satisfaction, the pursuit was always there. Hence there existed the gap between what we want or not knowing what we want and what is available/accessible to us.  Now with major advances in technology, and R&D on consumer demand and requirements, the shape, packaging and appearance of such products has changed and now are readily available across global markets. So even though the means to such experiences are readily available, the access and availability has been the equally bigger challenge so far. Enter...READ MORE

Posted on 08/10/2015 22:53:00

The ‘Fifty Shades of Grey’ movie might not have been released in India, but ‘’ of Besharam Adult Store definitely has a collection of fifty shades of grey. Sexuality and sexual awareness isn’t new to India. It is the land of Kamasutra and erotic art and architecture. Yet, there is an unease and taboo associated with anything related to sexuality. Globally, sexual wellness is a highly lucrative market; the revenues in the US are estimated to grow to USD 52 billion by 2020. Changing behaviour patterns However, with everything online today, trends and behaviours are changing. Raj Armani from Imbesharam shares his findings and says, “When we went live, we saw 70/30 male: female ratio in traffic, but sales were 87/13 from the same visitors. Now, we see 64/36 ratio of traffic, and the sales have risen from women shoppers to 72/38, which we consider a major achievement.” The effect of the Fifty Shades of Grey Most of these sexual wellness and entertainment trends show there has been increasing interest in BDSM and role play among Indian customers. Imbesharam, for its Fifty Shades of...READ MORE

Posted on 05/12/2015 14:43:00

A few months ago, the corporate office of a Mumbai-based adult online shopping company received a strange request from the female customer in Delhi: 120 tubes of chocolate flavoured edible body paints. The caller wanted to gift it as a return gift to young couples at the party which she and her husband were throwing. Unprepared for such a huge order for a single flavour, the company appeased her by offering an assortment of different flavours.  SHADES OF FUN The company, on its part, wins customer trust by ensuring that the products are packaged in tamperproof bags and are delivered discreetly at a time and place of the customer’s choice. The anonymity and convenience have emboldened the shoppers to haggle and ask for discounts on condoms and personal lubricants just like any other consumer goods.  “We get customers who want an explanation on why the price is what it is. They want the thrill at the lowest price,” says Raj Armani, Chief Operating Officer, Imbesharam, a U.S. based company that has offices in Delhi and Mumbai, and claims to have a subscriber base of more than 1.5 lakh and viewership of 1.5 million...READ MORE

Posted on 05/11/2015 15:42:00

Sunny Leone's bold and sexy endorsements Indo-Canadian porn star Sunny Leone has established herself in Bollywood as a popular actress who is hugely in demand not just for films and item numbers but also for ads and endorsements.  She charges high (over one crore) for them, but is still a preferred choice because of her huge fan base whose imaginations she sets on fire when she promotes a condom or an alcohol brand. From mobiles to adult websites, Sunny has an enviable number of endorsements to her credit. Have a look at those ads made spicy with her sizzling presence. One of her earliest endorsements was that of Chaze's mobile handsets. The shooting for the brand's television commercial was done in Bangkok. Sunny Leone has been the face of, a US-based adult Webstore. The webstore is a one stop destination of products like software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products, apparel and accessories for gay and lesbian audience. Sunny Leone is the brand ambassador of Manforce...READ MORE

Posted on 09/27/2014 06:35:00

  THE SEXUAL wellness industry in India is alive and well online. Some refer to it as the adult entertainment industry, but, whatever name it goes by, buying toys and products that enhance the sexual experience is now just a click away. Till a few years ago, such products were only available in seedy corners of specific markets in metros like Palika Bazaar or Lajpat Nagar in Delhi and Crawford Market in Mumbai. For customers, it was not a pleasant experience because of the smuggled products and the sordid manner in which they were sold—a covering lifted to show a vibrator or creams and potions meant to increase sexual appetite. E-commerce has put an end to this furtiveness and led to a boom in the sex toys’ market. It is currently pegged at R1,200 crore-R1,500 crore and expected to reach R2,450 crore by 2016. It can even touch an enviable high of R8,700 crore by 2020, as per some reports. What’s adding to the excitement is that in cities like Pune, Ahmedabad...READ MORE

Posted on 09/09/2014 01:18:00

  MUMBAI, JULY 17:   The sexual wellness category just got a little competitive with India’s largest e-commerce player Flipkart launching it on its portal. Until now, it was the forte of certain small niche players such as, and, who have explored the potential of this highly unorganized and untapped market. However, other online marketplaces such as Snapdeal and Amazon are also selling a few products in this category. For Flipkart, the entry into the category is to tap these unorganized players, for whom selling sex-related products is still seen as a taboo, experts feel. Also buying such products online is comfortable for Indian women and men, who are opening up to new ideas of intimacy.   Potential goldmine E-commerce experts peg the Indian market for adult sexual products at about Rs. 1,500 crore, which is expected to double by 2016 and touch about Rs. 8,700 crore by 2020. Vinodh Reddy, founder, Ohmysecrets says, “The online market today is growing and the READ MORE

Posted on 08/14/2014 04:11:00

The Business of Pleasure: How 'Adult' Products Are Finding Takers in India Online An edible thong made out of candies; a lubricant to enhance and prolong bedroom 'play' time; a Bluetooth-connected toy that turns your smartphone into a tool to have long-distance moments of intimacy. This might sound far-fetched, but these are all products you can get on various Indian websites. The industry is nascent in India, but as taboos erode, people are starting to talk about what they want from their partners, and a lot of new websites are rising up to fill the gaps in the market. One of the better known sites in this category is That's Personal, which started in January last year. That's Personal has products like gels, lubricants, lingerie, and adult games up for grabs for those wanting to spice up things in the bedroom. Samir Saraiya, CEO, That's Personal says that when he was researching before launching the e-commerce portal, one of the things that genuinely stuck out was the lack of supply for products in this sector. "People were embarrassed to buy something as simple as a condom from the neighbourhood store, because they...READ MORE

Posted on 07/16/2014 04:14:00

E-tail gives sex goods a big push BANGALORE: This may be the best kept secret of India's $2 billion e-commerce story. The country's middle class has found in it a platform that satiates their sexual desires and fantasies in ways that weren't possible before. E-commerce portals like kaamastra, thatspersonal, ohmysecrets, imbesharam have emerged over the last one year or so offering products that include plain vanilla condoms, edible lingerie, play toys, baby dolls, role-play costumes, enlarger creams, tightening lotions, and much more. The target audience spans a wide age group of 18 to 65 years. Over the next six months the product range will see the addition of imported sex furniture (designed for various positions) and tech toys that Vinodh Reddy, founder of ohmysecrets, believes would put the segment in an altogether new growth orbit. "We are even developing a love app whereby a husband and wife through their telephonic conversation would be able to activate devices, connected via Bluetooth, for pleasure," adds Reddy. Players say their sales are rising by 50% to 80% month-on-month. With the introduction of the newer range of products, some foresee sales rising significantly more. "Social norms have changed substantially in...READ MORE

Posted on 05/06/2014 09:53:00

  The Indian culture has always imbibed a shy factor which has pulled the audience away from expressing their sexual desires openly. However, with the emergence of online portals in this space, a wide segment is utilizing this opportunity to satiate their untold needs. Sexual wellness industry is flourishing in India with the adult sexual products market, expected to grow INR 2450 crores in 2016 and INR 8700 crores in 2020. Also, the surveys have revealed that majority orders are received on online portals by women shoppers and from the Tier1 and Tier2 cities. “The global solution is eCommerce and this industry has quickly moved to the web from the physical retail model which has been prevalent for several decades in other parts of the developed world. What’s interesting In India, is that we have never had physical retail in the form of adult shops. Therefore, this is one of the only industries where 100% of the market is online with 0% offline,” said Samir Saraiya, founder, Digital E-Life Pvt Ltd, the owner of portal, Also, there are a few challenges. As said by Vinodh Reddy, founder of, the major one...READ MORE

Posted on 05/06/2014 09:34:00

Sunny Leone's ex-porn star status opens up edgy brand endorsement chances for the Bollywood actress   Sunny Leone, to her throng of fans, conjures up images that are mostly too vicarious to describe in these pages of resonant family reading. But once you hear her out, you would wonder whether it's a former porn star — adult entertainer if you will — or a marketing guru doing the talking. "I think I offer a unique brand of worldwide traffic and fans that is different from what is offered by other celebrities in India," says the Indo-Canadian actress who was born Karenjit Kaur Vohra to Sikh parents in Ontario, Canada. There's more: she also lets on that she's "specialized in social media marketing" and companies that tie up with the Sunny Leone brand "see the potential and value" in it. Meet Sunny Leone, porn star turned digital entrepreneur cum brand endorser. And if you aren't still convinced here's some more: "This year we launched our own Sunny Leone app and platform that integrates all social networks with our own marketing team [her business interests are run under her banner company Leone LLC]. We now...READ MORE

Posted on 04/01/2014 12:30:00

Adult online lifestyle store goes live, offering around 1,000 products as of now, an online one-stop shop for adult lifestyle products has gone live last weekend. The site is offering around 1,000 adult products including adult toys, energy drinks, lingerie, costumes, clubwear, fantasy wear, etc., and lifestyle accessories like sunglasses, scarves and watches. The site is powered by Canadian e-commerce solutions firm Shopify which recently launched its Indian operations formally. The products are offered in a number of categories (which are further divided into sub-categories), including those targeted by a particular gender besides simple ‘adult’. Apart from these, the site has a separate section dedicated to bachelor/bachelorette party products. “At the moment, we have around 1,000 unique items on the site. We will be increasing this number to over 5,000 by the end of this year,” said Raj Armani, co-founder, Mumbai and US-based Besharam CO, USA, the company that owns and operates the site, was co-founded by Armani, along with Salim and JJ (full names are not disclosed). Prior to IMbesharam,...READ MORE

Posted on 04/01/2014 12:30:00

Sunny Leone to go Besharam   The most sought after, the porn star, Sunny Leone's upcoming film JISM 2, which is about to release, is taking her places. After endorsing and being the face of a condom brand, the hottie will now be seen endorsing an adult webstore. Sunny will appear as the Face of the Brand called 'Besharam' - India's Premium Adult Webstore, which is based in US.The Webstore will carry a wide range of products produced - from software adult toys, adult games, adult products, energy products, bachelor & bachelorette party products, Lingerie from two of famous US & International brands, apparel & accessories for Gay & lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. CHECK OUT: Sunny Leone comes out against sex to support PETA"We have signed Sunny Leone to represent the attitude, charm & wide-spread appeal as we feel she perfectly exemplifies the emotion behind the brand which is - I am what I am and I don't care what you think about it," says the official. A launch event will be held next...READ MORE

Posted on 03/26/2014 06:09:00

Sunny Leone is excited to be Besharam   Indo-Canadian adult film star Sunny Leone has been roped in as the face of, a US-based adult Webstore, and says she can't wait to see the website going live."Excited!! My new endorsement Besharam site landing page is up," Sunny tweeted.The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.The 31-year-old is presently in India to promote her first Bollywood film Jism 2, which released on August 3.READ MORE

Posted on 03/26/2014 06:02:00

MUMBAI, India — India is continuing its love affair with adult and mainstream star Sunny Leone, this time tapping her to be the face of online adult lifestyle store, The operators, Besharam Co, USA, said the site officially goes live Aug. 27 and primarily caters to the needs of Indians worldwide by carrying a wide range of intimate apparel aimed at spicing up couples’ relationships and lifestyles. Available for the first time to the Indian market, the site features collections from Baci Lingerie, Hustler, LELO, Sex & Mischief, LEAF and more. The lines range from mens’ undergarments, women's lingerie, innerwear, shapewear. legwear, costumes and sexy separates, to luxury condoms, massagers, vibrators and an array of novelties for bachelor and bachelorette parties. “Leone represents the classiness and sassiness of our brand and expresses our motto of  'Be what you are, Do what you feel is right,” the company said. The site’s exclusive photo shoots and commercials have been shot in indoor and outdoor locations in Los Angeles and will be released periodically. Besharam said it has more than 150,000 fans in its social network, 500,000 hits on its YouTube channel and is now releasing a partly...READ MORE

Posted on 03/26/2014 06:00:00

‘I am monogamous by nature’ If a picture is worth a thousand words, Sunny Leone's life is a tell-all book. When Mirror met the former adult star, she was in a candid mood and spoke about her past, her monogamous marriage and her future plans. Excerpts:How did your parents react when you first told them about your tryst with adult films? My parents knew my personality which is very independent. They were up against a very headstrong and opinionated person.The fact that I told them before any of our relatives did, helped the acceptance sink in faster. And it wasn't a plan. Adult films just happened and my career took off. But I guess I wouldn't have made it in the mainstream in the US. So what turns you on in a man? And what turns you off? An intelligent conversation is a turn on. Bad smelling colognes are a turn off. Buzz is, Pooja Bhatt and you had issues during Jism 2. Are you in touch with her? No, I am not. She made...READ MORE

Posted on 03/26/2014 05:55:00

In a recent interview with Mumbai Mirror, former porn star Sunny Leone talked about quitting the porn industry, her hatred for bad cologne, her monogamous relationship and the desire to start a family. The actress said that entering the porn industry came naturally to her and it wasn’t such a big deal telling her parents. When asked whether India would ever have a porn industry like the US she said that while the nation loves to watch porn on the sly, they don’t talk about it. She chose to stay on the safe side, saying people were conservative instead of labelling them hypocrites. She also has no qualms about her adult industry past, ‘I quit adult films even before I received the Bigg Boss offer,’ she said. Had it not been because of my past, I wouldn’t have reached where I have now.’   The 32-year-old also talked about being in a monogamous relationship with her husband Daniel Weber who has always been supportive of her decisions and she plans to start a family. Here are some tips for her to get pregnant faster.   ‘My husband and I plan to buy a house in Mumbai soon. At this point of...READ MORE

Posted on 03/26/2014 05:47:00

Sunny Leone Signed as Face of Besharam - India's First Adult Lifestyle Brand. Goes LIVE NOW! Besharam Co., USA announced the launch of their global Indian website, a one stop adult lifestyle shop for mature Indians residing in India and worldwide. Sunny Leone has been signed as the face of the brand due to her global fan following and her immense popularity in India. "She is every bit Besharam and represents our brand well," said Raj Armani, COO of Besharam. Sunny Leone has shot three commercials and photo shoots for brand promotions that will soon be aired on Indian national television. She will be the face of the brand for 2013-14 after which Besharam will launch a nationwide online campaign to hunt for the next face.  This is the first time in Indian webspace, an international brand has announced an adult lifestlye webstore, that both complies with Indian laws & import restrictions and offer free international shipping to India as well as Cash on Delivery as a payment option. The products that will be available on will include award winning line of intimate lingerie, roleplay costumes, innerwear for men and women, condoms & lubricants, mood enhancing pheromones sprays and aphrodisiacs, romantic and naughty games, bachelor and...READ MORE

Posted on 03/26/2014 05:36:00

Mom told me don't be "Besharam like Sunny Leone"   Introducing Sunny Leone as "Besharam of the year 2012", an Indian Adult Products brand featuring Sunny LeoneSunny Leone, One of the most talked hot sizzling Adult Film Star to debut in Bollywood in Pooja Bhatt's movie Jism 2, is twitted about her featuring website as India's #1 Premium Adult Web-Store. Check out her Pics, Tweets and uncensored youtube HD video about @Imbesharam ( I am Besharam ) She tweeted @SunnyLeone says-'I M Besharam, you know you are too'The Website Imbesharam has chosen Sunny Leone as "Besharam of the year 2012" and launched her raunchy, hot and sexy pics along with a chance to video chat with Sunny Leone. Also, the site says that you can find all the updates regarding Sunny Leone, her new videos, commercials, promos and freebies.The Website claims that India's #1 Premium Adult Web-Store, serving 1.3 Bln Indians world wide. India launch on September 1,2012 World Wide Launch on Jan 1, 2013."Sunny's Jism, a pleasure massage gel" : a product of Besharam brand was announced for Rs 699. The product was made in USA and it's a 100 % safe, self pleasuring lubricant gel....READ MORE

Posted on 02/22/2014 08:12:00

Sunny Leone now helps promote sex toys in India – online!   Ever since Sunny Leone entered Big Boss she has taken the country by storm and on the way became the most searched person of the year in 2012 surpassing the likes of Salman Khan,  Shah Rukh Khan and Katrina Kaif. The former adult star has  pushed the envelope even more and agreed to be the face of – India’s number 1 adult lifestyle webstore. Besharam, positioned as India’s number 1 adult lifestyle webstore promises to fulfil every fantasy. The products include sex toys, BDSM objects, sexy lingerie, erotic books, sexy costumes and many other things which would be considered taboo in modern India. All the products are shipped from the US and UK in non-descriptive subtle packages that will be delivered discreetly to your doorsteps. The motto of the site seems to be that all humans are shameless (besharam) and whether they’re willing to accept it is another reason. While we humans are innately geared to reproduce and enjoy sex but society has put a lot of curtails on that the founders of Besharam want to undo that. ‘ (Read: READ MORE

Posted on 02/22/2014 08:09:00

‘Sunny Leone is every bit of besharam just like our brand is’    Unless you’ve been living under a rock or someplace similar, you must’ve heard – India’s number 1 adult lifestyle webstore which has the irrepressible Sunny Leone as their brand ambassador. We talked to its co-founder Raj about the company, their products and how they are going to help spice up the Indian bedroom. Excerpts from the interview: How do you think you can help spice up Indian bedrooms?  We’re nothing but a medium for the Indian audience to achieve a certain lifestyle they’ve been craving for a while. The impact of western culture has been profound in the general population in the last 10 years as is evidenced from the movies we watch, the TV shows we like, the clothing we wear, the lifestyle we strive for and maintain, and the relationships we get into. We are just bridging the gap of that demand with a supply of amazing products and international brands, which were not introduced to the reach of Indian audiences yet. These are products available freely in drugstores, malls and departmental stores in the west,...READ MORE

Posted on 02/22/2014 08:06:00

Naughty Business Online Websites selling adult accessories allow India to come out of the closet   Delivery boy Ganesh’s work frequently takes him to Delhi university’s North Campus and adjoining areas. The last time he was there, among the dozens of branded packets in his sack was a black box. Unlike most of the packets that he carried, this one neither had the manufacturer’s logo nor an invoice with the product description. It was meant to be delivered to Arun, the addressee on the packet. Arun, who until recently used to shop for sex paraphernalia in Delhi’s Kamla Nagar market, has now traded the embarrassment and queasiness of shopping in seedy lanes and dimly-lit back rooms of shops with the comfort and anonymity of shopping online for adult products. He no longer needs to mouth the right code — ‘masala maal’ or ‘Chinese toys’, among others — for the salesman to conjure up dildos, role-play costumes, inflatable dolls, vibrators, edible lingerie and lubes that society (more than the law) proscribes. Nor does he have to be wary of the glares of bystanders. Earlier, he would quickly grab the...READ MORE

Posted on 02/22/2014 07:59:00

10 sexy, new ideas to bring passion back in your life!   You’ve wooed, courted and done all things romantic with your partner but now your love life has reached a plateau. The bedroom which was once your sex haven has now become a room to crash after a hard day’s work. Don’t let monotony set in and put an end to your bedroom romp. You can spice things up and get that passion back in your sex life with innovative and naughty ideas: Enchant with scent A good turn-on is not just how you look physically but also how you smell. Fragrances come in handy to draw someone’s attention. Don’t underestimate the power of a good perfume – spray it on delicate areas like the neckline and entice your partner with its aroma. But remember, don’t overdo it, you want to attract them, not repel or start a sneeze-fest with a strong whiff. If you are in the mood for something more adventurous, try a pheromone perfumewhich will help release the hormone oxytocin, known as the bonding pheromone. Spray it on your sensitive areas to relax the skin and heat up the...READ MORE

Posted on 02/22/2014 07:52:00

When JustDial announced its IPO in June last year, VSS Mani heaved a sigh of relief. A 14-year long dream of having his company listed had come to fruition. But a more interesting story is the one of an unexpected but well-known stakeholder making money off the IPO. JustDial had signed Amitabh Bachchan as its brand ambassador in the fag-end of 2010.  He was given 62000-odd shares at a price of INR 10 each and he was roped in for a period of three years. On the day of the company’s listing, those shares were valued at INR 3.83Cr which shot up to more than INR 10 Cr early this year. Most (certainly not all) actors just act. But smart actors have been putting their monies in startups. Ranging from big names like Salman Khan and AR Rehman, to Karisma Kapoor, Hrithik Roshan and even Sunny Leone, are all invested in some or the other venture. These celebrities have either put in money or endorsed these products by becoming their brand ambassadors. While the monies that they invest definitely help, but the popularity factor that they bring into the fold is an unmatched advantage. Let us look at...READ MORE

Posted on 02/22/2014 07:46:00

Samir Saraiya mimics the conspiratorial approach of a typical peddler of prurience found at Mumbai’s Manish Market or Delhi’s Palika Bazaar. “Maal chahiye”? (Want stuff?) A jocular 41-year-old, Saraiya left a cushy job as business development head at Microsoft Singapore to set up, one of India’s few organised adult product websites. He knows a bit about Palika Bazaar and Manish Market. These sleazy dens were his stomping grounds for market research. After all, that is where customers would go for sex toys (okay, ‘adult wellness products’ in brochure lingo). Getting pleasure tools from abroad was an option. But that involved the risk of explaining things to beady-eyed hawks at Customs. And making such purchases even abroad was never easy. There was always a chance of bumping into someone you knew (“Uh, hello Professor Banerjee.”) Now, thanks to e-retailers like, Indians no longer have to endure embarrassment. World class adult goods can be acquired in complete privacy. The order is delivered in discreet packaging at an address of your choice. There are a few other websites too, but they are still small and, on the other hand, are ambitious—and legitimate—operations owned and run by serious businessmen. The...READ MORE

Posted on 02/21/2014 06:08:00

Come April and Sunny Leone will be your guide to pleasuring yourself and your partner—through props and accessories. The adult-movie star is the brand ambassador of the yet-to-be-launched, US-based adult Web store, which will begin operations in India next month., which translates to “I am shameless”, has a website that’s still under construction. What’s available now is a standard-issue Leone pose (unbuttoned white shirt and panties) and the proclamation of already being India’s No.1 adult lifestyle Web store. “We believe everyone is besharam, people may or may not talk about it. What they need is the comfort to talk about themselves,” says Raj Ar., who handles operations and sales for Imbesharam in India, over the phone from the US. The fairly out-there attitude of is suggestive of a larger trend in the e-commerce market. To cater to what several Indians, it would seem, are seeking—alone, or with a partner—slowly and almost discreetly, several online start-ups are offering erotic, or as some call it, personal, products, catering to the sexually adventurous. Customers need not feel self-conscious while ordering anything, because the sites offer confidentiality. “A large part of the change includes lifestyles and attitude....READ MORE

Posted on 04/26/2013 15:28:00

Indians are getting more open about their craving for the risqué — from literature and movies, to costumes and sex toys. Markets are only too happy to keep up. Joanna Lobo examines how erotica entered the mainstream When Samir Saraiya told his mother about his new business, this was her reaction: “Why can’t you do something that has some prestige associated with it?” No wonder then that Saraiya, founder of an e-commerce site selling adult merchandise, was initially hesitant to talk about his new enterprise. But once was born and attracted global and local media attention, Saraiya figured it was time to stop hiding. Now, he proudly talks of how “fun stuff like body paint, bikini shaving kits and role-playing costumes are selling out” and how “people keep sending in their resumes saying they want to work for him”. RIP uptight India? The launch of websites like, and the proposed launch of have one thing in common — they deal in adult merchandise and indicate that there is a demand in ‘uptight’ India for such products. Of course there is, says Saraiya, quoting market research that shows that 5-10% of...READ MORE

Posted on 04/26/2013 15:25:00

Sunny Leone who will soon be debuting in the upcoming film Jism 2is signing back to back endorsement deals. In fact Sunny, will appear as the Face of the Brand of 'Besharam' - India's #1 Premium Adult Webstore. The company is US based and is built to serve the needs of 1.3 billion Indians worldwide. The store will be an exclusively online retail site which will carry a wide range of products produced by International brands- from software adult toys, adult games, adult products, energy products, bachelor & bachelorette party products, and even Lingerie from two of famous US & International brands. Besides this the store will also have apparel & accessories for gay & lesbian audience as well as an exclusive apparel collection including club-wear, party-wear, poolside-wear, nightwear, bedside wear and fantasy-wear. The footwear collection includes American brands which are fashionable, stylish and durable. Many products are manufactured for the American & European brands in China, Taiwan & Hong Kong and will have the same international standards you expect from brands with international footprint. The site goes live on September 1.READ MORE

Posted on 04/26/2013 15:21:00



We are a young company with a team of dedicated and enthusiastic individuals who aspire to make 'Besharam' a favorite brand amongst the Indian population worldwide. We are determined to grow into a strong and reputable company in our pursuit of happiness by catering to the needs of over a billion people. We are certainly open to opportunities that will help the company grow & expand in the INR2,000crores in India (2013) and $12 billion industry worldwide (2013), we invite and welcome individual and/or organization's interest in owning a pie of the american dream. We are based in US, have offices in India and representation in Australia, Canada and United Kingdom. Please write to us what you may have to offer and we will take it from there.


We are actively seeking partners in India, Pakistan,Sri Lanka, Bangladesh, UAE, UK, Canada, Australia, South Africa, Kenya, Europe & USA. We represent many world class brands that manufacture high end Lingerie, Party wear, ClubWear, Footwear, Novelties & Games, Sexual Wellness products and innovative & creative Pleasure products. Depending on your location and local laws, we will be able to offer you very competitive pricing, high quality support and custom distribution & logistics. Below are some of the brands we carry and promote.

We are able to offer attractive incentives for parties who would like to distribute our products to Box stores and Departmental stores in the above mentioned regions. We are able to cater to the enquiries from most countries. Feel free to reach out to us to ask any question related to whole or distribution by contacting us by phone or email or visiting us in person. We look forward to doing business with you.



Happy Birds Inc Pvt Ltd
Block L, Connaught Place,
New Delhi, Delhi 110001, India
Tel: +91 22 33814108
Fax: +91 9920 20 9722


Happy Birds Inc LLC
3101 Cobb Pkwy, Suite 124
Atlanta, GA 30339 USA
Office: +1.727.422.9111
E-Fax: +1.888.567.9565


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Happy Birds Inc Pvt Ltd



Block L, Connaught Place,

New Delhi, Delhi 110001, India


Happy Birds Inc


3101 Cobb Pkwy,

Suite 124

Atlanta, GA 30339 USA