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XBIZ (August 25, 2013)

MUMBAI, India — India is continuing its love affair with adult and mainstream star Sunny Leone, this time tapping her to be the face of online adult lifestyle store,

The operators, Besharam Co, USA, said the site officially goes live Aug. 27 and primarily caters to the needs of Indians worldwide by carrying a wide range of intimate apparel aimed at spicing up couples’ relationships and lifestyles.

Available for the first time to the Indian market, the site features collections from Baci Lingerie, Hustler, LELO, Sex & Mischief, LEAF and more. The lines range from mens’ undergarments, women's lingerie, innerwear, shapewear. legwear, costumes and sexy separates, to luxury condoms, massagers, vibrators and an array of novelties for bachelor and bachelorette parties.

“Leone represents the classiness and sassiness of our brand and expresses our motto of  'Be what you are, Do what you feel is right,” the company said.

The site’s exclusive photo shoots and commercials have been shot in indoor and outdoor locations in Los Angeles and will be released periodically.

Besharam said it has more than 150,000 fans in its social network, 500,000 hits on its YouTube channel and is now releasing a partly censored TV ad in selected channels in India and the U.S. — “Indian Bachelor Party Gone Wild.”

Leone recently topped the list of the world's most searched Bollywood celebrities, according to recent Google analytics data reported in India, logging in more than 35 million online searches worldwide in June for the keyword  "Sunny Leone."

Besharam Co is based in Tampa, Florida and has a warehouse in Atlanta, Georgia. The Indian marketing and sales office is based in Mumbai.