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PR Newswire (November 5, 2013)

Sunny Leone Signed as Face of Besharam - India's First Adult Lifestyle Brand. Goes LIVE NOW!

Besharam Co., USA announced the launch of their global Indian website, a one stop adult lifestyle shop for mature Indians residing in India and worldwide.

Sunny Leone has been signed as the face of the brand due to her global fan following and her immense popularity in India. "She is every bit Besharam and represents our brand well," said Raj Armani, COO of Besharam. Sunny Leone has shot three commercials and photo shoots for brand promotions that will soon be aired on Indian national television. She will be the face of the brand for 2013-14 after which Besharam will launch a nationwide online campaign to hunt for the next face. 

This is the first time in Indian webspace, an international brand has announced an adult lifestlye webstore, that both complies with Indian laws & import restrictions and offer free international shipping to India as well as Cash on Delivery as a payment option. The products that will be available on will include award winning line of intimate lingerie, roleplay costumes, innerwear for men and women, condoms & lubricants, mood enhancing pheromones sprays and aphrodisiacs, romantic and naughty games, bachelor and bachelorette party products games and novelties, sexual wellness products like lightening creams and tightening gels, energy shots & supplements, shapewear and footwear for women, fashion accessories for eyes, hands, feet and body, and several other adult lifestyle products not easily accessible at your local medical or departmental store. Some of the world class and popular brands showcased on are Baci Lingerie, Hustler, Playboy, Victoria's Secret, Penthouse, Lelo, Fleshlight, Sex & Mischief, Kama Sutra, Leaf, Fun factory, We-Vibe, 50 Shades of Grey and many many more.

In the words of founder Salim Rajan, "We aim to bring top American brands to Indian hands, by showcasing them in a elegant webstore complying with highest industry standards of shopping privacy and site security, offering multiple popular payment options to pay in Indian Rupees, discreetly packaging them and reliably shipping them at extremely discounted pricing in partnership with Fedex and Bluedart & offering 12x6 LIVE support by a trained team of Indian and American customer service professionals to answer all your questions and assist with resolving all your concerns."

During the beta launch phase for 90 days, has shipped over 3000 orders and the average value of the order is Rs. 2700 and estimates that it will cross 10000 orders by Valentines Day 2014. Most of the visitors on are from metros in India but the visitors from the non-metros incidentally make larger purchases on the site. Besharam is now accepting wholesale and distribution inquiries for its products and is able to supply and distribute to all regions in India. The founders are inviting partnership and investment opportunities to further expand and establish distribution centres in India to cut down on delivery times and reach out to the larger masses in India and worldwide.

Besharam has an active social network with over 200k combined fans on its Facebook & Twitter pages and over half a million views on its YouTube Channel. It currently gets over 120k unique visitors on the website every month and has over 120,000 subscribers in its email distribution list.