Our mission

We want to normalize pleasure by challenging the stigma and taboo surrounding it, separating shame from sensibilities, and advocating for a new progressive India where individuals respect and accept each other's preferences of expressions, gender, and sexual orientation. We wish to build and thrive in a community of responsible netizens, creators, founders, leaders, educators, and viewers who genuinely and passionately believe in the cause, so united we can bring change in the way we (Indians) live, think, experience, love & play.

our-story

Our Story

Salim Rajan
Raj Armani

Why the hell

Did we do it?

our-promise

IMbesharam.com

Explained

IMbesharam website on laptop
  • Founded in 2013
  • 1 Million+ orders delivered
  • 2M Yearly traffic
  • India's most loved adult store
  • 10000+ real reviews

Besharam is here to make ‘pleasure’ normal & sex cool. Not old school but like uber cool, with partner or with yourself. Its gotta be cooler than Ranveer Singh with his flashy Gucci sandals and fancier than Pammi’s auntys with her Hermes bag & Prada glasses. 

Of course, we also want to destigmatize the shame around sex and normalize pleasure for all and that yadi yada, but in reality, we want to Live And Let OTHERS LIVE! We want to be fkin happy, and we want to enjoy it to the fullest. F@$k samaj and double f#%k the morality crusaders who want to tell us what we should wear, how we should speak, and behave. We want to explore and experience our bodies and senses as nature intended. 

Thats where Besharam comes.

In the startup world definition, Besharam is India’s first, largest and MOST loved Adult Brand. We are a marketplace for all world class International & Indian adult brands, aka the AMAZON.com but ‘for Adults only’. Besharam came to life over a decade ago when nobody knew this category could exist, let alone bloom into one of the fastest-growing consumer & tech sectors in Indian Ecomm space. It was a massive challenge then, but here we are 10 years later. Over a million orders delivered, 15,000+ reviews online, a social media following of over 400,000 Indians, and the largest community of sex-positive influencers together to answer your questions and normalize sexual health, wellness and pleasure.

Besharam is a brand for Indians, by Indians. 

Our vision is to democratize sex & pleasure, be the voice of millions of Indians who want to be heard, seen, and accepted both in the bedroom and outside of it. Our mission is to create a platform & community that challenges the myths and stigma surrounding sex, sexual health, and wellness, eventually making more space for pleasure to be addressed as a matter of priority instead of controversy. 

In spirit, we are passionate about bringing a revolution to India to fulfill our vision. Call it ‘The Great Indian Sexual Revolution’. Are you in?

Besharam is here to make ‘pleasure’ normal & sex cool. Not old school but like uber cool, with partner or with yourself. Its gotta be cooler than Ranveer Singh with his flashy Gucci sandals and fancier than Pammi’s auntys with her Hermes bag & Prada glasses. 

Of course, we also want to destigmatize the shame around sex and normalize pleasure for all and that yadi yada, but in reality, we want to Live And Let OTHERS LIVE! We want to be fkin happy, and we want to enjoy it to the fullest. F@$k samaj and double f#%k the morality crusaders who want to tell us what we should wear, how we should speak, and behave. We want to explore and experience our bodies and senses as nature intended. 

Thats where Besharam comes.

In the startup world definition, Besharam is India’s first, largest and MOST loved Adult Brand. We are a marketplace for all world class International & Indian adult brands, aka the AMAZON.com but ‘for Adults only’. Besharam came to life over a decade ago when nobody knew this category could exist, let alone bloom into one of the fastest-growing consumer & tech sectors in Indian Ecomm space. It was a massive challenge then, but here we are 10 years later. Over a million orders delivered, 15,000+ reviews online, a social media following of over 400,000 Indians, and the largest community of sex-positive influencers together to answer your questions and normalize sexual health, wellness and pleasure.

Besharam is a brand for Indians, by Indians. 

Our vision is to democratize sex & pleasure, be the voice of millions of Indians who want to be heard, seen, and accepted both in the bedroom and outside of it. Our mission is to create a platform & community that challenges the myths and stigma surrounding sex, sexual health, and wellness, eventually making more space for pleasure to be addressed as a matter of priority instead of controversy. 

In spirit, we are passionate about bringing a revolution to India to fulfill our vision. Call it ‘The Great Indian Sexual Revolution’. Are you in?